Improving transparency for Guinness Storehouse

Located in the heart of the St. James’s Gate Brewery, the Guinness Storehouse® is Ireland’s number 1 visitor attraction with over 1.7m visitors per annum and we are a proud part of Diageo PLC.

We had commenced some work on our merchant acquiring, particularly in respect of industry compliance. Once this was complete, Bankbrokers agreed to undertake a review of the charging structures in place with our acquirer. Their feedback subsequently led to a change in the way in which we were being charged, significantly improving transparency and with cost savings feeding through. In the final round of renegotiation, we asked Bankbrokers to undertake a check of the terms we had been offered, against our peers in the market. This evidenced significant scope for incremental margin reduction which was successfully leveraged in full. In engaging Bankbrokers, Guinness Storehouse has avoided costly internal time and effort and significant work associated with a market retender. We are most grateful to Bankbrokers for their knowledge, experience and ability to deliver.

Paul Carty, Managing Director
Guinness Storehouse

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